Ai africa-investor.com
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The Next 4 Billion
Thursday, 01 Mar 2007
4 Billion income people contributes the least towards consumption and have the lowest purchasing power parity. They have been referred as those who are at the base of the economic pyramid (BOP). Food dominates BOP Budgets and in all regions half of the household spending goes to pharmaceuticals.
Development community is looking forward to meet their needs. New empirical measures of their aggregate purchasing power and behavior as a consumer suggest significant opportunities for market based approaches to better meet their needs, increase their productivity and incomes and empower their entry in to the formal economy.
This report reviews BOP market by bringing together the data from Africa and Asia. It gives a good insight of BOP Markets and emerging opportunities in BOP.
Development community is looking forward to meet their needs. New empirical measures of their aggregate purchasing power and behavior as a consumer suggest significant opportunities for market based approaches to better meet their needs, increase their productivity and incomes and empower their entry in to the formal economy.
This report reviews BOP market by bringing together the data from Africa and Asia. It gives a good insight of BOP Markets and emerging opportunities in BOP.



